SEO Consulting Services | SEO Training Services

Instead of a full service SEO campaign, many of Elixir’s clients chose to use our consultancy service. In-house SEO is a growing trend and today two-thirds of business organizations have taken SEO in-house. Therefore, you may find yourself in a position where you are setting up an in-house team or perhaps you already have a team in place; or you may be bringing SEO in-house because your IT policy disallows outside access. Whatever the reason you should be aware that bringing SEO in-house does have some disadvantages. Take a look at the following statistics regarding ‘in-house’ Vs ‘outsourced’ SEO.

• Outsourcing gets you an average 110% lift in overall site traffic
• In-house search marketers get a mere 75% overall traffic lift

You want to make sure that you maximize your potential. You can achieve this by consulting with Elixir’s experienced SEO practitioners.

SEO Consulting Services

The Elixir team will undertake keyword research, analyze your site and then produce an SEO Analysis which will outline all of the tasks you need to undertake to succeed. We will be with you while you implement the campaign, acting as advisors while you make the changes to your site. If you need additional training we can come on-site to help train your staff so that they really understand what they need to do and how to accomplish the goals of your campaign. We want to see you succeed.

Our SEO Consultancy Services Include:

• Training and guidance throughout the implementation process
• Accurate communications with your staff
• Education on the latest technologies or strategies
• Help to understand target audiences and marketing segmentation
• Website redesign consultation
• Competitor analysis
• Ecommerce guidance

SEO Training Services

The current trend is for organizations to bring their SEO in-house. Cost savings and internal control are two of the main reasons for this trend. However, the person assigned the task is often brought in from another area of the business and lacks the training and experience to get the job done. Staff that lacks an in-depth knowledge of the field can struggle with the implementation, delay the project and end up costing the company a great deal of money.

It is critical, when launching an in-house SEO campaign, to consult with an experienced practitioner at the outset so that best practices and methodologies can be implemented, and that the most current information is accessed. Training is an essential tool at this early stage.

Your consultant will work with you to determine your training plan: What are your goals and who should be trained? The training plan should be customized according to your business and the team members. For example, the training for the technical staff will differ from the marketing and content staff. Also, some employees may require basic training while others will require more advanced training. A training manual should be developed so that future hires can be brought up to speed quickly.

The training plan should be written in conjunction with the process and procedures so that all internal documentation is aligned.

SEO Training Course

Elixir will help you to:

• Develop training goals – what are you trying to achieve?
• Determine the audience – who will be trained?
• Develop training manual – what do we need to document?

If you decide to develop the training in-house then the consultant can help you develop your course. For example, we can help the in-house trainer to:

Develop course outline

• Training Objectives
• Methods and Tools
• Evaluation Method
• Desired Outcomes

Once the course has been developed you should look at on-going education for your SEO staff. The SEO field is constantly changing, so your team needs to be aware of new developments and how they will impact their SEO work. Again, the decision has to be made – do you do your on-going education in-house or consult with an experienced consultant?

The most successful in-house SEO campaigns make use of training and on-going education to help achieve their goals. Elixir’s seasoned professionals can help by giving you the latest impartial knowledge and recommendations to help your team succeed.

Contact Elixir Systems to find out how our expert skills can we can help your organization get develop and implement a superior SEO strategy.