People are talking about you whether you like it or not. Who they are, what they say and where they say it are all things you need to know in order to effectively manage your reputation online.

By monitoring the search engines, blogs, portals and social forums where mentions of your brand may exist, we can identify where the conversations are taking place. We then analyze the popularity and reach of these channels to gauge the impact these conversations may have on your business.

A comprehensive reputation management program requires an ongoing monitoring of the brand and the creation, optimization and dissemination of positively charged, relevant content, which will help to suppress negative listings in the search engine results pages.

Elixir Interactive uses a mix of technology and service to implement an effective online reputation management program. Our proprietary monitoring technology scans the major search engines (i.e. Google, Yahoo and MSN), blogs, portals and social forums and records highly visible mentions of a specific keyword or phrase. This information is then analyzed to identify the sites that pose the largest threat.

Our team of Optimization Engineers and Journalists works with you to create and optimize content such as articles, press releases, video, podcasts and images that reflect your brand in a positive light. We then identify the channels that are the most relevant and popular and disseminate that content to those channels. In addition, we identify opportunities to engage those talking negatively about your brand and work to participate in constructive dialogue that reinforces your position.

How can we help you? Contact us to find out »