What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of modifying your site so that it appears in search engine results for individual search phrases that will drive good quality, targeted traffic to your site. This is the traffic that is most likely to convert into customers for your business.

These results are referred to as "organic", meaning they naturally appear in the search engine listings as opposed to paid advertising type listings.

SEO is basically a four step process:

1. Find the search phrases that will drive targeted traffic to your site.
2. Modify your site to target those keywords
3. Ensure that the search engine spiders can find, read, and correctly index your site.
4. Monitor and tweak your site as necessary to obtain and remain placed in the search engine results page.

In future articles I will take each of these steps and expand on them, giving some insight into how a SEO company would approach optimizing your website.

Next Article: Finding Keywords and Search Phrases

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