Organic Search Engine Optimization

Maximize Your Brand's Exposure

The goal of organic 'search engine optimization' (SEO) is to maximize your website and brand exposure in the search engine results for terms or 'keywords' that people are using to find your offerings. The benefits of SEO include increased visibility leading to more qualified visitors and brand exposure.

The Challenge of SEO

The challenge of SEO lies in the fact that the results are in many ways dictated by the search engines. Their algorithms determine which factors play a role in which sites get the top spots in the search results. These algorithms are constantly changing which means that the search engine results are in a constant state of flux.

The Advantage of SEO

The advantage of have an experience team, such as Elixir, working on your side is that our knowledge and constant research means that we are in place to adapt to algorithm changes when they occur. This gives your website the maximum possibilities for continued exposure and high rankings.

Become Visible in a Competitive World

There are obviously limited top spots available in the search engine results and the arena continues to get more and more competitive. Therefore it is essential that your web based strategies involve SEO so that your brand and products are easy to find. With between 70-80% of all clicks coming from the organic results it is essential that your brand is well represented.

Become Visible in a Changing World

With the recent development of 'universal search' SEO is no longer only about your website. Rather it is about optimizing all of your online property – video, press releases, images, podcasts etc., so that these assets can be found for searches.

The Elixir Approach to Search Engine Optimization

Customized Search Engine Optimization Campaign

Your SEO campaigns will be customized for your business and include competitive analysis, keyword analysis, technical optimization, content optimization, link strategy and monthly maintenance.

Competitive Analysis

You need to understand your high ranking competitors and determine what they are doing to achieve that position.

Keyword Analysis

You need to know what words or phrases searchers are using to find your business. Your campaign should target these keyword phrases.

Technical Optimization

You need to get your complete site indexed and eliminate problems related to pop-up windows, flash or frame sites, JavaScript navigation, ineffective redirects, visitor passwords, wrong robot controls, or dynamic URL issues.

Content Optimization

High quality, relevant content plays a major role in successful search engine marketing and is important for both your site visitors and the search engine spiders.

Link Strategy

Links are very important for search engine optimization and is a key component of high rankings.

Monthly Maintenance

Your search engine optimization campaign will need to be monitored and revised on an on-going basis. This is a normal part of an SEO Campaign.

Contact us if you would like to know more about how Elixir Systems can help boost your website rankings.