Make PPC (Pay Per Click) Work for Your Business

What is Pay Per Click?

When you conduct a search on any of the major engines, you receive a mixture of organic and "sponsored listings" results. Those "sponsored” results are also known as PPC ads. Unlike traditional advertising (where you pay to have your ad viewed by a specific audience size), you pay only when someone actually responds to your ad by clicking on it.

Most search engines offer pay per click advertising either directly or through participation in a broader search network. The largest and most well-know PPC programs are Google's AdWords, Yahoo! Search Marketing, and Microsoft AdCenter. Additionally, there are smaller search engines with programs designed around geography or industry/ interest.

How PPC Works

You create a PPC campaign consisting of search terms (known as keywords) grouped together by product, service, geography, or other category. Each group is associated with an ad (creative) or group of ads. You also set bids based on the maximum cost per click (CPC) you are willing to pay for that individual keyword or group of keywords. When someone enters a search query that matches one of your keywords, the corresponding ad appears in the sponsored listings of the results page. Ideally, the combination of keyword and ad copy will appeal to searchers who are most likely to become customers and they will click on your ad.

Once someone clicks on your ad, they are taken to a web page (known as a landing page) designed to elicit a specific action from them. These actions, also called conversions, can include purchasing an item, downloading a file, watching a specific video pitch, or submitting information that constitutes a lead. By using special tracking codes, you can follow someone from the time they arrive on the landing page, through any combination of conversion actions or activities on your site.

How You can Profit from PPC

• PPC can get your search campaign off to a fast start while you wait for traditional SEO to influence rankings.
• PPC increases your search engine visibility.
• PPC secures high listings for your keywords.
• PPC pre-qualifies visitors who are most likely to respond to your message, products, and/or services.
• PPC allows you to control which landing page visitors see based on the keyword they enter.
• PPC allows you to target your message and bidding based on keyword, geography, time of day, and, in some engines, demographic factors such as gender and age.
• Ultimately, PPC should be an essential segment of your integrated marketing plan.

Choose the PPC Experts at Elixir Systems

Problem: Keyword Selection
You want to build a keyword list that will work for your specific industry and market. Understanding searcher behavior is important in selecting which keywords to target. Analyzing what your key competitors are doing is also part of the selection process.

Elixir Can Help
Elixir's experience in keyword analysis will help you to maximize the potential of your campaign and increase traffic, leads, and sales.

Problem: Ad Creation
You need attractive, descriptive ad copy that will weed out idle searchers and appeal to your target audience.

Elixir Can Help
The Elixir PPC strategists can compose effective ad copy that pre-qualifies those searchers who are most likely to become satisfied customers.

Problem: Landing Pages
You want landing pages that catch the searcher's interest and ultimately convert a visitor into a customer.

Elixir Can Help
Elixir's team will assist you in creating relevant, attractive landing pages that will work with your ad copy to reduce bounce rates and increase conversions.

Improve Your Bottom Line

You can depend on Elixir Systems' formula of propriety reporting and management tools along with old fashioned hard work to manage your campaigns. Our PPC experts will research, develop creatives, manage your budget, adjust your campaigns and provide detailed reporting so that you are left to do what you do best – run your business.

Learn more about Elixir's PPC Services (link back to main PPC page) or Contact Us to start maximizing your PPC Budget Today.