Link Building for a New Web Site

© 2005 Elixir Systems

Link building is such an important area of owning a business website. It’s a great way to promote your site and your business. And it is also critical for search engine rankings. Think of link building as networking for your site. The more people that know about your site and can find it the better.

Like networking, link building is fairly simple. It’s all about communication. The drawback – you have to invest a lot of time. Here is the basic process of link building. You need to find websites that you would like to link with. You have to make a request to get a link from theses sites. Then you have to wait for an answer to your request. You have to manage the links on your site. Finally you have to make sure that the link is actually in place. As you can see from this process it relies to a great deal on other people’s participation. This is where it gets tricky as there are no guarantees that people will work with you or help you.

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The easiest way to build links for a new site is through a directory submission program. The best links for your site are one way non-reciprocated links; in other words a vote for your site from another site that you haven't paid for through a reciprocated link. Directories are ideal for this as they are authority sites that will hand non-reciprocated links to websites. Not only this, but directories are still used extensively by searchers due to the way the data is presented.

Unscrupulous people have come up with ways to artificially build links without all this work. These link packages or link ‘farms’ can get you a lot of links quickly, but they can also get your site banned by the search engines. It is suspected that Google also have a link filter in operation as part of their current algorithm. It looks like this penalizes any sites that build links too quickly or if these links seems unnatural. This type of link building campaign is to be avoided.

As you have probably observed in life there are not many ‘get rich quick’ systems that really work. The same holds for link building. The truth of the matter is that you get out of it what you put into it. There is no getting around putting in hard work and time to link building. The good news is that this effort pays real dividends for your business as the links you build will be natural, long lasting and of value to you.

James Peggie is Elixir's Marketing Manager and is responsible for the implementation and management of corporate marketing strategies. James also works with clients to help them analyze their Internet presence and improve their search engine marketing efforts.

For more information on search engine optimization contact Elixir Systems at 602.494.6326 or at http://www.elixirsystems.com.

You can comment on this article at the Elixir Systems SEO Blog

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