SEO Blog Now Available

The Elixir Systems Blog is up and running and has been in operation for over a month. The goal of the Blog is to provide insights into search for businesses. It includes information relating to subjects such as SEO, link building, search engines, marketing, public relations, usability and conversions. It exists to keep you informed and educated as well as being somewhere you can go to get your questions answered or to join in a discussion on a subject. For more information see http://searchblog.elixirsystems.com.

Advertising Agencies Need for Search Engine Skills

By James Peggie
© Elixir Systems 2005
http://www.elixirsystems.com

Traditional advertising agencies are beginning to embrace the need for search engine optimization (SEO) and search engine marketing (SEM).

The search engine marketing industry has developed into a billion dollar industry and clients expect their agencies to get them involved. Ad agencies are now chasing the increased revenue generated by search engines.

In the past advertising agencies tended to ignore organic SEO as it was seen as a complicated system with results that were difficult to measure as part of an overall media campaign. This changed when they realized the potential of Pay per Click (PPC). This made sense to the agencies because its results were easily measurable and the results were impressive.

Ad agencies need to track and manage advertising results for their clients and there is a constant need to measure value and ROI. Thus the lack of tools for measuring the effectiveness of an SEO campaign was seen as a major draw back. In the present day this is no longer an issue as there is a large choice of measuring options out there. However ad agencies often make use of the SEO firm’s expertise in using these tools and analyzing the results.

To meet their client’s demands many ad agencies have had to dive straight into SEO. Their clients have become knowledgeable of what search engines can offer them. In fact they often have a greater knowledge of it than the agencies. So the agencies have had to learn quickly or risk losing some of their client base. They often chose to outsource to the SEO experts who have the skilled staff and the ongoing commitment to dedicate their resources and energies to SEO.

We are now at the point where advertising agencies are beginning to integrate search engine strategies into their traditional advertising media mix. They are often doing this with the help of SEO experts. This enables them to retain their traditional role of campaign management while outsourcing to the SEO firm. This is often a win-win situation for both sides as they each retain their areas of expertise while expanding their combined market share.

James Peggie is Elixir's Marketing Manager and is responsible for the implementation and management of corporate marketing strategies. James also works with clients to help them analyze their Internet presence and improve their search engine marketing efforts.

For more information on search engine optimization contact Elixir Systems at 602.494.6326 or at http://www.elixirsystems.com.

For comments or questions on this article go to the Elixir Systems' SEO Blog.

This is the newsletter from Elixir Systems. Elixir Systems is a Phoenix, Arizona based search engine optimization and search engine marketing services company. If you received a copy of this newsletter and would like to subscribe go to http://www.elixirsystems.com/newsletter.

You are currently subscribed as %BASIC:EMAIL%
To unsubscribe go to http://www.elixirsystems.com/newsletter/unsubscribe.php or email newsletter@elixirsystems.com with unsubscribe in the subject line.

© Elixir Systems, All rights reserved. You are f~ree to use this article in whole or in part, as long as you include complete attribution, including live web site link and email link.

Please also notify us where the material will appear using the address