Elixir Systems - Corporate Team

Fionnuala Downhill – CEO and President

Fionnuala (Fionn) Downhill is the Chief Executive Officer and President of Elixir Systems. Established in February 2003 they are a boutique agency which provides a customized approach for individual clients. They are experts in the field of organic search engine optimization (SEO). They provide customized online marketing plans using organic SEO, paid advertising, and online public relations. They have developed their own proprietary software to track ROI and reduce CPA. She believes that the cornerstone of Elixir Systems is delivering value and excellent customer service.

After completing her management education, Fionn specialized in training. She received advanced training qualifications with the prestigious Guardian Business Service and the Industrial Institute of Great Britain and worked with organizations such as British Airways, and Price Waterhouse.

Fionn is very involved in the advancement of search engine marketing and is a strong advocate for best business practices in the industry. She is the chair of the Search Engine Marketing Professional Organization (SEMPO) Education Committee. She was a member of the working group that launched the Search Engine Marketing Association of North America (SMA-NA) first membership drive and board of directors election.

Fionn's Blog

Dylan Downhill - CIO and Technical Director

Elixir System’s Dylan Downhill is a renowned expert on the Internet and search engine optimization. He has been developing web sites on the Internet since 1997 and immediately began to optimize these sites to help their rankings in the search engines. Since that time he has built an in-depth knowledge of the SEO industry.

Dylan formed Elixir Systems to fulfill the growing need for his search engine optimization and online marketing skills. Downhill has assembled a group of talented and hard-working individuals that provide organizations with the SEO expertise they need to develop a strong online presence.

Before founding Elixir Systems, Dylan was the manager of software development for a major hotel reservation systems organization. He was instrumental in developing their online presence. During this time he helped their online reservations increase by 1500%. Prior to this he owned and operated a successful IT consultancy business in England.

Dylan is a skilled web site developer and programmer. He has created a variety of sites in ASP, PHP, Perl, Coldfusion, Visual Basic, VB, with SQL Server and MySQL. His extensive experience with e-commerce ranges from small sites, to those with catalogs with thousands of items.

James Peggie – Director of Marketing

As the Elixir System's Director of Marketing, James is responsible for the implementation and management of internet marketing, online publicity, and link building strategies. This involves researching and developing plans for clients relating to internet strategy, website communication and usability, brand and identity strategy, online public relations and natural linking.

James has extensive experience in online content development, social media and Web 2.0, blog marketing, online publicity, link building, and online reputation management. He has written and published many articles on these subjects and has spoken at industry events.

James has over 9 years of internet related marketing and communications experience and has been with Elixir Systems since April 2004. Before joining the Elixir team he worked for Lynk Software, Inc, a developer of customer relationship management software, in a marketing and communications position. Prior to that he owned and ran an eCommerce business. He has published articles in numerous publications. James holds a Master of Business Administration degree.

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